In a world of fast-paced technological change, we want to be where our clients are – one step ahead of the standard. That’s why we’ve introduced a new way to share our materials: our brochures are now available via compact, easy-to-use NFC tags. It’s a modern tool that helps us communicate better, faster, and more sustainably with our partners, while reinforcing our commitment to high-quality supplements.
What is NFC?
NFC (Near Field Communication) is a wireless technology that enables data exchange between devices over short distances – simply by bringing a smartphone close to the tag (which is only about 15 mm in diameter). No apps, no scanning – just tap and go.
Why are we using it?
We believe innovation should support both our customers and the planet. That’s why NFC tags will soon replace most of our printed materials. Here’s why:
- We’ll print less, which is good for the environment.
- An NFC tag is, on average, 50 times cheaper than a printed catalogue – resulting in significant cost savings.
- Clients will always have access to the most up-to-date materials, no matter when or where.
- With a diameter of just 15 mm, it’s easy to carry our catalogue in your pocket – or even on your keyring.
- Shipping becomes simpler – while 10 printed catalogues weigh around 1.3 kg, we can send thousands of NFC tags in the same package.
- We’ll significantly reduce our carbon footprint, supporting our sustainability goals.
- It’s interactive – we can link not just to catalogues, but also to videos, technical sheets or clinical studies.
- It shows we’re future-focused – adopting NFC positions us as a modern, tech-savvy partner, appealing especially to innovative supplement brands.
- It supports multilingual communication – the content can be customized by region or language, ensuring clients always receive relevant materials.
- It’s easy to update – if something changes in our offer, we can instantly update the linked content without reprinting anything.
- It reduces waste – no more throwing away outdated printed materials. The tag stays – the content evolves.
- It enhances our trade show presence – instead of bulky brochures, visitors can tap and go, saving space in their luggage and in our suitcases.
A few thank-yous
This project wouldn’t be possible without the openness and support of Piotr Pietruszynski, our CEO, who embraced the idea from day one.
Big thanks as well to Talkin’ Things, the company behind the production of our NFC tags – and in particular to Damian Kawalec, Deputy Director of Sales, for understanding our needs and helping turn this idea into reality.
A word from us
“This new solution will help us reach our customers more effectively and show them the real value behind what we produce.”
Michal Sobieraj, Marketing Manager
Our NFC tags are hitting the road – you’ll be able to see them for the first time starting in June at the events we’re taking part in. This is just the beginning!